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Amazon Prime Day 下月中舉行 TikTok 一週前辦促銷活動搶飲頭啖湯

電子商貿平台 Amazon 日前宣佈,將會在 7 月 16 和 17 日舉行一年一度的 Prime Day 促銷活動,消費者在 Prime Day 舉行期間,有超過 35 個類別的數百萬種產品提供折扣。全球超過 20 個國家的 Amazon 網站將會有 Prime Day 活動,包括英國、美國、加拿大、澳洲、日本和新加坡等。

近年積極開拓電子商貿業務的影片平台 TikTok,在 Amazon 公佈 Prime Day 安排後宣佈,將會在 7 月 9 日舉行 TikTok Shop 的 Deals For You Days 促銷活動,搶飲 Amazon 頭啖湯。跟 Amazon 在全球多國舉行不同,TikTok 的活動只會在美國舉行。TikTok Shop 會將為精選產品提供獨家優惠,合作夥伴包括 L’Oréal Paris、Maybelline New York、NYX Professional Makeup、Our Place、Too Faced 和 Zwilling USA 等品牌。

在 Deals For You Days 促銷活動期間,品牌和商家將參與影片內容挑戰和與粉絲互動的直播購物活動,介紹產品和熱賣商品,同時提供即時產品折扣。近年 TikTok 在電子商貿作很大投資,其目標是在今年將 TikTok Shop 的美國業務規模擴大十倍,達到 175 億美元。《彭博》去年報導指 TikTok 的全球商品總值將達到約 200 億美元,雖然大部分銷售額來自東南亞,但他們現在正計劃於將成功複製到美國。

資料及圖片來源:cnbeta

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